PickMe is the official brand of Digital Mobility Solutions Lanka (PVT) Ltd., a software service provider, founded in June 2015.

As the market leader and Sri Lanka's most successful start-up business in recent times, we envision the intelligent upgrade of the local transportation industry; consequently inspiring Sri Lanka towards matching global standards in effective problem solving via technology.

PickMe is the proud product of this vision, instilled by our leadership that comprises the enterprisingly youthful and highly accomplished, and realized by talent warehoused at our headquarters in Colombo, Sri Lanka.

The PickMe software is a platform that facilitates a real time connection between the taxi passenger and the taxi driver, enabling mutual engagement for the receipt and delivery of a seamless service.

Our Achievements

We couldn’t have known when the first user downloaded the PickMe app that she would be helping us herald in a new era in the Sri Lankan tech sector. That was June 2015. Today, two years later, we are among the country’s most celebrated success stories.

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Attracted US $ 3 Million from venture capitalists, the highest among all start-ups in the country

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Rs. 1 Billion in revenues and achieving profitability in a short period of time

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Doubled growth every month for the first year of operations – the fastest growing local company in Sri Lanka

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Grew from initial team of three to current head count of 180 – resulting in us moving to three different headquarters since inception

Our Vision

PROBLEM-SOLVING THE SRI LANKAN TRANSPORT SECTOR THROUGH TECHNOLOGY

The commitment to tackle such large logistics problems require translating our vision into a solution that works for all Sri Lankans.

We are sensitive to the need to expand our fleet of vehicles to meet increased demand, to provide seamless door-to-door transport that arrive within 10 minutes of request –island-wide, all while enhancing our customer experience.

This is the journey we have set for ourselves – and every ride request that we receive every minute of every day in this country is a stirring testament to the trust that we’ve earned from all stakeholders in such a short time.

History

Our brief history is the brief history of Sri Lanka’s transport sector being disrupted – for the commuter, for the driver, for the better.

It was June of 2014 and Zulfer Jiffry had resigned from his post as CTO at wow.lk, Sri Lanka’s largest e-commerce player, and was itching for his next entrepreneurial journey. Collaborating with friends, Zulfer arrived at a glaring market opportunity: the transport sector in Sri Lanka was obsolete and required urgent disrupting. Technology was available and more technologically-mature markets had demonstrated how the transport-sector could be overhauled to meet the needs of modern citizens.

Zulfer and his friends spent a few months developing the prototype that would be ready to be presented to investors. The initial group of three investors were Ajit Gunewardene, Ruchi Gunewardene and Dinesh Rodrigo. Digital Mobility Solutions (Pvt) Ltd., was formed. Immediately more investors expressed interest. Leasing giants LOLC Group resulting in their CIO joining the PickMe Board, while MAS Holdings and Hirdramani Group of Companies also came on board as investors subsequently.

  • June
    2014
  • January
    2015
  • April
    2015
  • June
    2015
  • September
    2015
  • Jan
    2016
  • July
    2016
  • September
    2016
  • January
    2017
  • June
    2017
  • July
    2017
  • August
    2017
  • December
    2017

Our Operations

PickMe’s footprint currently spans the entirety of Colombo and its suburbs, as well as Negombo in the North, Kalutara in the South, and Kaduwela in the East. We also operate in Kandy with a dedicated operational centre in the hill capital.


In keeping with our vision of solving transportation problems for Sri Lankans island-wide, we intend to expand our geographical coverage across the country.

Our fleet includes six classes of vehicles

Governance

Though PickMe is barely three years old, we consider ourselves a mature corporate citizen. As such, our operating philosophy and governance frameworks don’t reflect typical start-ups.

Transparency is an important pillar of our operations. We’ve ensured that we comply with all government regulations pertaining to the transport sector, financial reporting, and we are a proud tax contributor.

A culture of collaboration permeates through our open office spaces where collaboration can often involve both software developer and driver learning from one another. While our board and workforce are reflections of Sri Lanka: we are a diverse set of people representing the many different communities of the country.

Our Customers

THE PICKME ECO-SYSTEM THRIVES ON THE DEMANDS OF OUR CUSTOMERS.

And our mission is to serve them well repeatedly, while learning from every request and every ride of every customer. Our ever-evolving eco-system has allowed our customers, both individuals and organizations, to simplify their transport needs. From our customers, we’ve learnt how much easier it is for them to forecast their transport spend, making it easier to budget and, ultimately, easier on their wallets. Large organizations, meanwhile, have built a close relationship with PickMe in order to help transport their teams, big and small.

Our Driver Partners

This trust bestowed on PickMe by our drivers is a recognition of our efforts to integrate them into the formal sector. PickMe in collaboration with LOLC, offered our drivers and their partners life insurance coverage – one of the most important benefits that employees of formal sectors receive but taxi drivers, until now, were deprived of.

All drivers who sign-up for PickMe are sent through rigorous training. This training period immerses them in the following topics:

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    Motivational & Behavioural Training

    Topics include conversational and communication skills, including best practices on dealing with situations typically faced in the field.

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    Device Training

    An in-depth training on the workings of the app

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    Finance Management

    A primer on financial management including methods to optimize incentive schemes

While we’ve made great strides in creating stable livelihoods for drivers, and smarter ways of commuting inside cities for our users, we believe the PickMe ecosystem has a larger role to play in solving the more vexing issue of traffic congestion.

“I still remember the my life three years ago. I had a tuk, I would go to the road when I please, do whatever hire I get, earn whatever amount I could and go home at whatever time I please. And needless to say I had no saving. The next day was no different. I just earned enough to manage to put food on the table.

Then I heard about PickMe and went to see what it was all about. After I saw what the business was like, I felt that I had a new goal. I realized that I had to have an goal to achieve and PickMe seemed the way to do it.

I joined PickMe with my TUK and eventually changed itnto an Alto and now I drive a brand new waggonR. In three years my life has completely changed for the better thanks to PickMe.”

Sanjeewa

Driver

“As a single mother and serial entrepreneur Deepthi joined PickMe 3 years ago hoping to make ends meet. The extremely ambitious lady does four jobs and manages all her daily expenses with what she earns from PickMe while saving everything else for the future of her daughter and herself.

She is also hoping to soon buy her new car which she hoped to drive with PickMe while renting out her TUK to another aspiring woman to drive.

She says that with PickMe not only does she earn well, she has gained a lot of respect and positive energy doing this job with absolute safety.”

Deepthi

Driver

“I joined PickMe in March 2015 even before the passenger app was launched. I was one of the first drivers to join the company.

I had many troubles at home being the sole breadwinner for not only my wife and children but also to my parents and siblings. And so when I heard about PickMe I went to see what it was all about. And I really liked what I heard, everything they said seemed to be exactly what I wanted to hear. I felt that I had to be part of this movement and become a professional in my trade, someone my daughters and family can be proud of. They taught me how to respect my job and myself.

Today I have built a house for my family and it is all thanks to PickMe. I am now on top of my problems because of the complete attitude change PickMe enabled in my life. I have a lot of happiness and hope in my life now.”

Indika

Driver

Meet Our People

Investors and Board of Directors

Zulfer Jiffry,

FOUNDER and CEO

A serial entrepreneur counting 17 years of founding and successfully running several tech-based ventures, Zulfer currently has himself invested in the most successful tech-based business solution in the country. As the Founder & CEO of PickMe, Zulfer has become a favourite among the pioneers of the local ICT space. Crediting his talent as a driving force in technopreneurship, Zulfer was awarded the ICTA Young IT Professional Award (May 2006) and FCCISL Young Entrepreneur of the Year Award (April 2004); followed by many local and international awards and nominations won by the businesses he founded. Prior to PickMe he served as CTO at wow.lk, the first e-commerce venture in the country and was also a founder in the management team.

Ajit Gunewardene,

CHAIRMAN / CEO - Bluestone Capital (Pvt) Ltd
DIRECTOR - Sri Lanka Institute of Nanotechnology (SLINTEC).

Among Sri Lanka’s most renowned business leaders, Ajit’s career at Sri Lanka’s leading blue-chip culminated in him being appointed Deputy Chairman at John Keells Holdings.

His leadership has been sought in the Tourism Advisory Committee (appointed by the Minister of Tourism Development) and the Steering Committee for the establishment of a National Science Centre in Sri Lanka (under the auspices of the Minister of Science, Technology and Research).

Ruchi Gunewardene,

MANAGING DIRECTOR – Brand Finance and STING Consultants

A well known marketing strategist who worked for several well recognised multinational companies before setting up his own consulting practice, Ruchi is also a serial brand builder. He spends much of his professional career in helping organizations develop and strengthen their marketing and brand strategies. . His systematic approach has allowed some of Sri Lanka’s most renowned brands reach AAA ratings, which enabled them to generate overall value to their businesses.

He brings this experience to bear on PickMe,by overseeing the marketing and brand positioning so as to ensure customer engagement is properly aligned to grow the business.

Dinesh Rodrigo,

CEO – Interblocks

Under Dinesh’s stewardship, Interblocks has positioned itself as a leading provider and innovator of integrated, electronic payment processing solutions that empower Banks & Financial Service Providers across global markets. By empowering its clients with the ability to provide their customers with truly pervasive, personalized financial service experiences, Interblocks dramatically changes the way financial transactions are conducted today.

Interblocks’ payment processing technology, in turn, underpins the countless financial transactions taking place on the PickMe platform.

Conrad Dias,

GROUP CIO - LOLC

The winner of the 2016 CIO of the Year at the ICT Awards held by The Computer Society of Sri Lanka (CSSL), Conrad heads the LOLC group’s technology department where his focus is to deliver technology-driven projects that drive value throughout the conglomerate. He also serves in the General Council of SLASSCOM, the industry-wide body that represents Sri Lanka’s IT and BPO sectors.

Tasnim Salie,

FINANCIAL CONSULTANT

Tasnim has over 10 years of experience in investment analysis, corporate finance and equity research. Her career in finance has seen her serve at Moody’s Analytics Knowledge Services and Asia Capital PLC. As Vice President – Investment Research at Moody’s Analytics Knowledge Services. She was supporting a couple of International asset managers based in UK. Tasnim is a Chartered Financial Analyst (CFA) and holds a Master of Business Administration from the Postgraduate Institute of Management. She is an Associate Member of the Chartered Institute of Management Accountants (UK) and Association of Chartered Certified Accountants (UK).

Our People

Proactive, optimistic yet pragmatic entrepreneurship is at the heart of PickMe’s work culture because these values led to – and continue to lead to – our ground-breaking technology.

PickMe’s work culture pulsates with excitement at the challenges posed to them. Our open office is a hive of collaboration where some of the smartest minds in tech debate and design alongside veteran transport logisticians, data scientists and, yes, drivers.


The work of these men and women ensure that the PickMe platform reaches its fullest potential – not a mere ride-hailing app, but a community dedicated to solving the transport riddle for the benefit of drivers and riders.

We are always looking for energetic professionals with fresh perspectives and a love for tackling the big issues. Scan through our current openings below. If you don’t find a suitable role but still want to work for us then email your resume to careers@pickme.lk, and we’ll get in touch should any interesting roles open up for you.

“Pick Me is a company that offers an enjoyable and engaging working environment with wonderful colleagues. The company offers many growth and development opportunities and a chance to learn how to think outside the box and always find new ways to achieve the best results. It's extremely exciting to work for Pick Me, and to see and be part of the company’s constant growth, changes and pleasant surprises.”

Sahanaka

Manager - New Business Development

“From my perspective, Pick Me’s outstanding company culture and values allow all employees to feel as they belong and this is important to me. It is a great place to work as it is a diverse organization with talented people, great leadership, as well as a collaborative culture.”

Gihan

Data Engineer

“Prior to working at Pick Me, I never imagined that I would be able to serve a company that would allow me to explore and bring in so much of ideas and new initiatives to build a greater and a stronger recruitment setup. This is a truly professional organization that never compromises on quality and results. Employees are motivated with various internal avenues and the company importantly rewards talent and achievements. There is a great team spirit across all territories and employees understand their role and leave no stone unturned to give their best. I am proud to be associated with such energetic people. We simply love what we do!”

Gayathri

Talent Acquisition

“I believe our workforce is the key to our success. Hence, we are given many opportunities to grow with the company. Training and continuous appraisals are given to us to succeed in our career. The friendly culture and the fact that the management respects the ideas of the employees we feel motivated to do more. Apart from work, we also have so much fun together. I believe PickMe is one of the best places to work for in Sri Lanka!”

Keshan

IOS Developer

Us and the Environment

HOW IS GOING GREEN THE SMARTER, SAFER AND FASTER WAY TO COMMUTE?

PickMe is sensitive to the impact of any large-scale transport operations on the environment. It is why we are constantly studying the data generated on our platform to learn new insights into why congestions happen, for instance – and what we can do to help ease it.

Data scientists at PickMe continuously process a mine of local intelligence that enable PickMe Mission Control to direct drivers to regions of the city that most require it – this reduces the aimless driving around drivers resort to in order to find more hires.

Further, a pathbreaking new fee structure is helping commuters see ride-sharing as an affordable alternative to owning a vehicle. Once again, this reduces the need for vehicles with single passengers clogging the roads and polluting our cities – essentially, we believe the PickMe platform has made it affordable to choose the green option when commuting.

Tour package details

Terms & Conditions For Package Rate

All mentioned rates are only for return rides from Colombo region/greater Colombo.

Rates given do not include parking or highway tolls.

Distance and duration exceeding the package limit will be charged as follows:

  • Mini :- Rs.35/- Per Km + Rs.240/- For Per Hour
  • Car :- Rs.45/- Per Km + Rs.360/- For Per Hour
  • Van :- Rs.45/- Per Km + Rs.420/- For Per Hour

Please contact 1331 for more information.

From Colombo to Galle

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