What moves us
As the market leader and Sri Lanka's most successful start-up business in recent times, we envision the intelligent upgrade of the local transportation industry; consequently inspiring Sri Lanka towards matching global standards in effective problem solving via technology.
PickMe is the proud product of this vision, instilled by our leadership that comprises the enterprisingly youthful and highly accomplished, and realized by talent warehoused at our headquarters in Colombo, Sri Lanka.
The PickMe software is a platform that facilitates a real time connection between the taxi passenger and the taxi driver, enabling mutual engagement for the receipt and delivery of a seamless service.
Core Purpose
Joyful Mobility For A Better Life
PickMe envisions the intelligent upgrade of mobility, consequently inspiring Sri Lanka towards matching global standards in effective problem solving via technology. PickMe is committed to innovate and build solutions that push boundaries in the mobility space using advanced technology and Big Data. Our mission is to upgrade the efficiency, reliability, and safety of the country's mobility services by introducing technology, standards, order, and convenience into the system.
We couldn’t have known when the first user downloaded the PickMe app that she would be helping us herald in a new era in the Sri Lankan tech sector. That was June 2015. Today, two years later, we are among the country’s most celebrated success stories.
$3 Mn
Attracted US $3 Million from venture capitalists
Rs. 1 bn
Rs. 1 Billion in revenues
X2
Doubled growth every month for the first year of operations
180
Grew from initial team of 3 to current headcount of 180
Our journey
Our brief history is the brief history of technology disrupting Sri Lanka’s transport sector – for the commuter, for the driver, for the better.
It was June of 2014 and Zulfer Jiffry had resigned from his post as CTO at wow.lk, Sri Lanka’s largest e-commerce player, and was itching for his next entrepreneurial journey.
Zulfer arrived at a glaring market opportunity: the transport sector in Sri Lanka was obsolete and required urgent disrupting. Technology was available and more technologically-mature markets had demonstrated how the transport-sector could be overhauled to meet the needs of modern citizens.
After months of development, the prototype for what would eventually become the PickMe app was ready. Zulfer successfully attracted early investment from Ajit Gunewardene, Ruchi Gunewardene, Interblocks Limited and LOLC Technology Services Limited.
Then, Digital Mobility Solutions (Pvt) Ltd., was formed. Immediately more investors expressed interest, leading to MAS Holdings and Hirdaramani Group of Companies coming onboard as institutional investors subsequently.
PickMe Leadership
Meet our Leadership Team, who are dedicated to driving us as we redefine mobility technology.
Jiffry Zulfer Hassen
Founder and CEO
Gayath Ratnayake
Chief Technology Officer
Yasas Kasthuriarachchi
Chief Rides Operations Officer
Maduranga Kulathilaka
Chief Financial Officer
Mohan Gamage
Chief Marketing Officer
Lydia Mascarenhas
Chief Human Resources Officer
Mohamed Fazly Pasha
Chief Information Security Officer
Nuzrath Nazar
Chief Food and Market Operations Officer
Our Impact
HOW IS GOING GREEN THE SMARTER, SAFER AND FASTER WAY TO COMMUTE?
PickMe is sensitive to the impact of any large-scale transport operations on the environment. It is why we are constantly studying the data generated on our platform to learn new insights into why congestion happens, for instance – and what we can do to help ease it.
Data scientists at PickMe continuously process a mine of local intelligence that enables PickMe Mission Control to direct drivers to regions of the city that most require it – this reduces the aimless driving around driver's resort to in order to find more hires.
Further, a pathbreaking new fee structure is helping commuters see ride-sharing as an affordable alternative to owning a vehicle. Once again, this reduces the need for vehicles with single passengers clogging the roads and polluting our cities – essentially, we believe the PickMe platform has made it affordable to choose the green option when commuting.